一、 總公司介紹 Introduction

茶馬克有限公司 (Chamark Co., Ltd.)

       極具特色與創新活力的企業，以原鄉文化為根基，全力驅動複合式特色產業蓬勃發展 。公司精心構建起全產業鏈生態，在上游產業佈局中，依託 2.5 甲地的土地資源，專注種植紅藜、小米、咖啡豆等臺灣原生作物，並採用科學輪耕模式，成功打造出穩固的文化農業供應鏈，有力地帶動了部落經濟的增長。

        在中游業務板塊，公司積極開展咖啡豆烘焙以及原生作物（如紅藜）衍生產品的加工工作，有效提升了原料附加值。下游則通過大陸地區的直營商及加盟店，結合電商直播等多元管道，將咖啡產品及各類農特產品推向廣闊市場。值得一提的是，公司旗下的茶馬克咖啡門店巧妙融合排灣藝術，成為文化體驗與商品銷售的雙重優質載體 。

       從產業鏈閉環來看，公司構建了從種植到文化消費的完整體系，以上遊部落農戶與企業基地為供應體系，中游完成原料到高附加值商品的轉化，再通過下游門店與文旅體驗觸達消費者。周邊產業群聚效應明顯，涵蓋文化旅遊配套產業、商業服務產業以及文化展演與教育等領域，形成了多元共生的良好生態。

       在產業群聚價值方面，茶馬克在經濟上帶動了各方增收與產業繁榮；文化上實現了傳承與輸出；社會層面促進了認同與聯結，為地方產業發展提供了極具價值的範例。

二、品牌介紹 Brand Introduction

        茶馬克有限公司，像一棵不斷生长的大樹，根系深扎于原住民文化的沃土。旗下早已綻放着两朵芬芳的花 —— 茶馬克咖啡與野藝策劃設計，而今年，又迎来了新的伙伴，紅藜先生品牌欣然加入，還與大家一同築起了「藜家不遠的路」跨境電商網站，枝葉愈发繁茂。

        茶馬克咖啡，是陳鴻陞、陳美華、林家釩三位來自台灣不同城市的年輕人共織的文化夢境，陳鴻陞便是那個細心呵護夢想的掌燈人。排灣族向陽文化的溫暖，與 世界各民族的風情在此交融。主打部落咖啡豆之外同時也遍巡世界各地的咖啡豆種，經過現場烘焙研磨，香氣裡都藏着山間的清風與陽光。無論是深烘的醇厚，還是特調的獨特滋味，都像一位老友在耳畔輕訴着民族的故事。平價便捷的輕咖啡模式，讓年輕人輕輕鬆鬆就能與這份文化撞個滿懷，也悄悄搭起了兩岸文化交流的小橋。

        野藝策劃設計，同樣誕生於茶馬克團隊對原住民文化的深情。這裡的團隊像一群執着的尋寶者，在排灣族等原住民文化的寶庫裡，找尋那些閃閃發光的元素。產品包裝、文案編撰、項目策劃、場地設計、室內佈置、布展、網站架設…… 每一份工作里，都藏着他們對文化的熱愛。他們把傳統與現代縫在一起，讓文化以最美的樣子呈現，就像為文化披上了一件合適的衣裳，讓更多人看見它的光彩。

       今年，紅藜先生這顆飽含希望的種子，也加入了茶馬克有限公司的懷抱。它由吳正忠悉心培育，守着排灣族的原生種紅藜，那被譽為「原住民黃金穀物」的寶貝，飽含着土地的饋贈與營養。從播種到加工，每一步都藏着用心，只為留住紅藜最本真的味道。如今，它與茶馬克携手，要讓這份來自大山的美味走得更遠，讓更多人嘗到部落的甘甜，讓部落的日子多一份踏實與歡喜，讓古老的農耕文化在時光裡持續發芽。

        而今年一同誕生的「藜家不遠的路」，是茶馬克團隊用愛築起的文化驛站，作為茶馬克跨境電商的心血之作，它像一座寬敞的橋，一頭緊緊連着原住民的優質產品，一頭通向更廣闊的世界。在這裡，不僅能讓部落的好物被更多人遇見，還能悄悄把原住民的文化故事講給世界聽，把部落的美景與歡樂，變成一張張旅遊門票，熱情邀請人們走進來，感受那份獨特的溫暖與熱情。

三、品牌歷程  Brand History 

- 2018 年

茶馬克咖啡初始團隊成立，創立茶馬克咖啡品牌

- 2019 年

入駐廈門台灣青年創業基地，一個茶馬克咖啡行成立 開始打造台灣原住民咖啡的概念的戰略布局，及 FCR 深城市咖啡廳代運營管理服務

- 2020 年

公司快速成長，師從台灣技術，受疫情嚴重影響，業務調整，引入台灣供應鏈及布局咖啡培訓

- 2021 年

適與參與專業賽事，鏈接更多資源，茶馬克咖啡項目獲得中國創新創業大賽港澳臺賽文創組三等獎

- 2022 年

茶馬克咖啡正式落戶佛山三龍灣、並於當年在廣州開啟首家品牌形象店及咖啡 + 酒吧場景體驗俱樂部，開始多元化發展嘗試

- 2023 年

 茶馬克咖啡文瀚湖店、廣佛上城直營店落地正式落地，品牌化道路正式全面鋪開 

- 2024 年

茶馬克咖啡直營店持續在三山新城落地 保利西雅園店（已落地）、華潤科技園店（籌備）、三山科創店（籌備） 籌備茶馬克培訓中心・千燈湖創投店 籌劃茶馬克咖啡營銷中心、茶馬克烘豆工場

- 2025 年

啟動台灣布局發展戰略，籌備首間品牌門店落地；積極對接台灣在地咖啡豆農戶與原住民部落，構建農產業及咖啡產業共創鏈路；同步推進台灣區域咖啡培訓中心籌建，計劃將成熟運營模式與在地文化融合，深耕台灣原住民咖啡文化推廣 我們用心做好宣揚原住民咖啡文化這件事 

四、成功案例 Successful Cases

- 2019年

1.億誠集團投資額16.5億 "永安自行車集散中心"規劃案及可行性評估報告

2.億誠集團思明區海岸線、觀音山房車基地規劃案及政府提報單

3.廈門英菖投資額2000萬"華青農創穀精緻農業基地"規劃案及可行性評估報告

- 2020年

1.廈門佳音線上股份有限公司投資額13億"智慧型養老集散中心"規劃案

2.廈門佳音線上股份有限公司投資額2000萬元"龍山文創園智能養老中心"規劃案

- 2021年

1.廈門巴鮮食品投資額5000萬元"5G現代化肉品加工廠"投資報告書、可性評估報告

2.廈門鷺雲軟體科技投資額2000萬"半智動咖啡機"投資報告書及專案運營計畫書

3.江蘇華青農創穀投資額6000萬"現代化精緻農業基地"投資報告書及專案立項報告

4,福建鄉建益眾農業科技有限公司投資額2000萬立項報告、可行性評估報告

5.福州學生街專案總策劃

6.福樓大廈立項及專案總策劃

- 2022年

1.湄洲島醉美時光專案總策劃設計 投資額8800萬元

I. Headquarters Introduction

Chamark Co., Ltd.

A distinctive and innovative enterprise, rooted in indigenous culture, Chamark is committed to driving the vigorous development of a diverse and diverse range of specialty industries. The company has meticulously built a comprehensive ecosystem. In its upstream sector, leveraging 2.5 acres of land, it specializes in cultivating Taiwanese native crops such as quinoa, millet, and coffee beans. Using a scientific rotational farming model, it has successfully established a stable cultural agricultural supply chain, significantly driving the growth of the tribal economy.

In its midstream business, the company actively engages in coffee bean roasting and processing derivatives of native crops (such as quinoa), effectively increasing the added value of raw materials. Downstream, through direct sales and franchise stores in mainland China, combined with diverse channels such as e-commerce live streaming, Chamark promotes its coffee products and various agricultural products to a broad market. Notably, the company's Chamark coffee shops cleverly integrate Paiwan art, creating a high-quality platform for both cultural experience and product sales.

From a closed-loop industrial chain perspective, the company has established a comprehensive system from cultivation to cultural consumption. This system leverages the upstream supply chain of tribal farmers and enterprise bases, transforms raw materials into high-value-added products in the midstream, and ultimately reaches consumers through downstream stores and cultural tourism experiences. The surrounding industry clusters significantly, encompassing cultural tourism supporting industries, commercial services, cultural performances, and education, creating a diverse and symbiotic ecosystem.

In terms of the value of this cluster, Chamark has driven economic growth and industrial prosperity for all parties involved; achieved cultural heritage and export; and fostered social recognition and connection, providing a valuable example for local industrial development.

II. Brand Introduction

Chamark Co., Ltd., like a growing tree, has its roots deeply rooted in the fertile soil of Indigenous culture. Two fragrant brands have long blossomed under its umbrella—Chamark Coffee and Yeyi Planning and Design. This year, they welcomed a new partner, Mr. Red Quinoa, and together they built the "Quick Quinoa Road" cross-border e-commerce website, further prospering.

Chamark Coffee is the cultural dream woven together by three young people from different cities in Taiwan: Chen Hongsheng, Chen Meihua, and Lin Jiafan. Chen Hongsheng is the torchbearer who meticulously nurtures this dream. The warmth of the Paiwan people's sun-loving culture blends with the customs of various ethnic groups around the world. While specializing in tribal coffee beans, they also source coffee beans from around the world, roasted and ground on-site. Their aroma is imbued with the fresh mountain breeze and sunshine. Whether it's the rich richness of the dark roast or the unique flavor of their special blends, it's like an old friend whispering the stories of their people. This affordable and convenient light coffee model allows young people to easily immerse themselves in this culture, quietly building a bridge for cross-strait cultural exchange.

Wild Art Planning and Design was also born from the TeaMark team's deep love for Indigenous culture. Like a group of dedicated treasure hunters, they search for glittering elements within the treasure troves of Indigenous culture, including the Paiwan. From product packaging and copywriting to project planning, venue design, interior design, exhibition setup, and website development... every task reflects their passion for culture. They weave tradition and modernity together, presenting culture in its most beautiful form, like draping it in a fitting garment, allowing more people to see its brilliance.

This year, Mr. Red Quinoa, a seed of hope, has joined the ChaMark Co., Ltd. Carefully cultivated by Wu Zhengzhong, he protects the native Paiwan red quinoa, a treasure known as the "Indigenous Golden Grain," rich in the gifts and nutrients of the land. From sowing to processing, every step is meticulously crafted to preserve the authentic flavor of the red quinoa. Now, it's partnering with Chamark to further expand the reach of this delicacy from the mountains, allowing more people to experience the sweetness of the tribe, bringing a sense of peace and joy to tribal life, and allowing the ancient farming culture to flourish through time.

And this year, "The Road to Quinoa Isn't Far Away" launched, a cultural station lovingly built by the Chamark team. A masterpiece of Chamark's cross-border e-commerce efforts, it's like a spacious bridge, connecting high-quality indigenous products on one end to the wider world on the other. Here, not only can the tribal treasures be discovered by more people, but the stories of indigenous culture can also be quietly shared with the world, transforming the beauty and joy of the tribe into a tourist attraction, warmly inviting people to come and experience its unique warmth and hospitality.

III. BRAND HISTORY

- 2018

The initial Chamark Coffee team was established, and the Chamark Coffee brand was founded.

- 2019

The company settled in the Xiamen Taiwan Youth Entrepreneurship Base, and a Chamark Coffee line was established. The company began to strategically develop the concept of Taiwanese Aboriginal coffee and provide FCR Shenzhen City coffee shop operation and management services.

- 2020

The company experienced rapid growth, learning from Taiwanese technology. Due to the severe impact of the pandemic, the company adjusted its business, introduced Taiwanese supply chains, and implemented coffee training.

- 2021

Adapting to participate in professional competitions and connecting with more resources, the Chamark Coffee project won third prize in the Cultural and Creative Category of the China Innovation and Entrepreneurship Competition (Hong Kong, Macao, and Taiwan).

- 2022

Chamark Coffee officially settled in Sanlongtan, Foshan, and that same year opened its first brand image store and coffee + wine experience club in Guangzhou, beginning its diversified development efforts.

- 2023

The Chamark Coffee Wenlan Lake store and the Guangzhou-Foshan Upper City direct-operated store were officially launched, marking the official start of its branding journey.

- 2024

Chamark Coffee will continue to open direct-operated stores in Sanshan New Town, including the Poly Xiyayuan store (already opened), the China Resources Science Park store (under preparation), and the Sanshan Science and Technology Innovation store (under preparation). The Chamark Training Center and Qiandeng Lake Venture Capital store are under preparation. The Chamark Coffee Marketing Center and Chamark Coffee Roasting Factory are also under preparation.

- 2025

We will launch our Taiwan expansion strategy and prepare for the opening of our first brand store. We will actively connect with local coffee bean farmers and indigenous tribes to establish a collaborative partnership between the agricultural and coffee industries. We will also simultaneously advance the construction of a regional coffee training center in Taiwan, integrating our proven operating model with local culture to further promote the coffee culture of Taiwan's indigenous peoples. We are dedicated to promoting this coffee culture.

IV. Successful Cases

- 2019

1. Yicheng Group invested NT$1.65 billion. "Yong'an Bicycle Distribution Center" Planning Proposal and Feasibility Assessment Report

2. Yicheng Group's Siming District Coastline and Guanyinshan RV Base Planning Proposal and Government Submission

3. Xiamen Yingchang's 20 million RMB investment in the "Huaqing Agricultural Innovation Valley Precision Agriculture Base" Planning Proposal and Feasibility Assessment Report

- 2020

1. Xiamen Jiayin Online Co., Ltd.'s 1.3 billion RMB investment in the "Smart Elderly Care Distribution Center" Planning Proposal

2. Xiamen Jiayin Online Co., Ltd.'s 20 million RMB investment in the "Longshan Cultural and Creative Park Smart Elderly Care Center" Planning Proposal

- 2021

1. Xiamen Baxian Food, RMB 50 million investment, "5G Modern Meat Processing Plant" investment report and feasibility study report

2. Xiamen Luyun Software Technology, RMB 20 million investment, "Semi-intelligent Coffee Machine" investment report and project operation plan

3. Jiangsu Huaqing Agricultural Innovation Valley, RMB 60 million investment, "Modernized Precision Agriculture Base" investment report and project approval report

4. Fujian Xiangjian Yizhong Agricultural Technology Co., Ltd., RMB 20 million investment, project approval report and feasibility study report

5. Fuzhou Student Street Project, General Planning

6. Fulou Building Project Approval and General Planning

- 2022

1. Meizhou Island "Most Beautiful Time" Project, General Planning and Design, RMB 88 million investment